How to Choose a Domain Name When Starting My Ecommerce Business?

One of the most commonly asked questions I get is, "What should I call my new ecommerce business?". I am also asked quite often, "Is this a good domain name?".

When naming your new internet business there are a few basic points to keep in mind.
  • Your domain name is the starting point of your future brand you want to build. Therefore, choose a name you can envision a brand around.
  • Does your URL express clearly what you will be selling? Don’t choose something that might be confusing or think about incorporating a strong byline.
  • Make sure the name is easy to spell and easy to remember. If you were on the radio giving out your name to the thousands of listeners would they be able to remember that name once they get on their computer.
  • Make sure you can buy the .net and .org version of the name you choose.
  • Don’t choose a domain name that is too long. It is also a good idea to purchase the common misspellings of your domain name too.
  • Stay away from hyphenated names. My company Pure-Ecommerce has a hyphen, but I own both names, and Plus I have both domain names
    leading to my website.
For more information and guidance on choosing the right domain name for your ecommerce business, visit us at Feel free to contact us with any questions in regards to selecting the perfect domain name for your internet business.

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