With 1.1 billion+ people using Facebook each month, why not use this opportunity to reach customers through this social media format for your internet business. At Pure-Ecommerce we would like to share 5 tips to help you market your online business to the vast number of Facebook users.
1. Posting Content
What you write whether it be information, fun or inspirational needs to reach your viewers. The content you share needs to be effective and informative to your potential customers. In order to grow your Facebook page and ultimately your online business you will need to consistently add valuable content to your Facebook business page.
Even when you are just starting your Facebook business page you will want to start posting content to begin growing your page. By having good content on your Facebook page will show potential followers what your page and business is all about. It is great to post information about your business, your services, your products, information about your industry, tips on how to use your products, when to use your products, how to give your products, plus you can be inspirational and have fun in your posts. There are many effective and fun ways to engage your followers and draw in new followers!
With any content you are adding about your online store, blog or social pages be sure to add a link going back to your website page to reference the post. You will not want to lose a potential customer by not adding the link going directly to the product where they can view the complete product. If you are posting information from an article, you will want to give a lead in to entice the follower to find out more then you will add the link to the article to invite them to read more.
Another important tip when adding content to your page is to figure out how you can be part of the conversation on Facebook rather than just turning your page into a promotional feed.
2. Add a Picture to Your Post
Think of each time you eat – you are drawn in to the food with your eyes first. You decide to take a bit if you think what is in front of you is appealing. The same is true when creating a new post, you want to draw your followers in with their eyes by adding a picture to each post. Of course your picture will need to relate to the content you are posting. Here are some great examples of the types of images you can use in your posts, of course pictures of your products, plus you can share inspirational, fun and informative images that relate to your post and the industry of your website. Infographics are a fabulous way to use both images and information to draw attention to your page.
3. Engage Your Followers
Don’t forget your Facebook business page is a great way to open the door and start a conversation with your potential customer. By engaging your followers through your Facebook page this will let them know their opinions matter to you. You can engage your followers in many ways, but one of the most important is giving them a call to action in your posts. It is important to ask them to “like”, “share” or “comment” on your posts. This will open the door to the conversation between you and your potential customers. By giving your followers a call to action this will not only help you see what posts your followers respond to, but it will also help with your posts showing up on their Facebook pages.
You can also engage your followers by simply thanking them. People love to be recognized and it is a great way to welcome new people to your page. You can post on your page once or twice a week and thank the new followers who have joined your page. You can even invite them to share your page with their friends. When you see a follower comment on a post you can comment back to them with a way to assist them or thank them for the comment.
4. Facebook Advertising and Promoting Your Posts
Facebook advertising is a great way to draw people to your page. You choose your budget, the demographics you would like to concentrate on and let Facebook do the rest for you! The old saying ‘birds of a feather flock together’ applies here as promoted posts are used to target people of similar interest that are connected with you. It can be very effective for businesses if they use it wisely.
You can use promoted posts when you are running a promotion or social media contest. If there is a post with great information about your business, your products or important information or tips about your industry you can promote it to help create brand awareness.
Even if you are promoting your Facebook business page or a post once a week or even once a month this will help create “buzz” for your business page which intern will help promote your internet business.
Those are five simple yet effective methods that can be used to help you grow your page and your business with Facebook. One of the most important tips is to figure out how you can be part of the conversation on Facebook rather than just turning your page into a promotional feed.
5. Hold a Facebook Contest
People love to join in on a contest so why not use this opportunity to grow fans and grow your business on Facebook. You want to give your Facebook followers a reason to interact with your page and contest. For instance, offer a good prize and present it with a clean design. A Facebook contest may be free (aside from the cost of the prize and the third-party app needed to run the contest), but you still have to invest time to make your promotions work for you.
When running a Facebook contest remember to also invest in Facebook advertising. Run an ad on Facebook to let the Facebook community know you are holding a contest. Drive traffic to your contest app – be sure to link your ad back to the URL for the contest app. This way when the viewer clicks on the ad they are taken directly where they need to be to enter the contest.
Another important tip in holding a Facebook contest is to be sure you are in compliance with the Facebook contest and promotion rules. You will always want to be incompliance with their rules and guidelines as you use their service to market your business.
Pure-Ecommerce would also like to share with you some of the latest statistics given by Dan Levy, the Director of small business at Facebook:
- There are more than 2 billion connections between local businesses and people.
- In an average week, there are over 645 million views of, and 13 million comments on, local business Facebook Pages.
- Approximately 70% of monthly active users in the U.S. and Canada are connected to a local business on Facebook.
The team at Pure-Ecommerce hopes by sharing these five simple and effective tips they will help you in growing not only your Facebook business page, but your website business as well!
We invite you to follow Pure-Ecommerce on Facebook at https://www.facebook.com/pages/Pure-Ecommerce/151056601629813. Here you will find information about the business-in-a-box internet business solutions we offer and tips on being an ecommerce business owner.